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Reducing Stigma


There are many stigmas associated with dementia that can hinder people living with the disease, as well as their families and those working to support them. Stigmas negatively impact service structure and delivery, care, and quality of life for all involved.

When a person becomes stereotyped, ‘stigmatised’, it becomes difficult for them to be perceived as anything but that stereotype. They are then perceived through the lens of that stereotype and labels are created within that perspective. The dehumanising of people often starts with stigma.

The removal and dispute of these stigmas is an important step to improving the quality of life for people with dementia, and is something Alzheimer’s WA strives to achieve as one of its key goals.

The table below outlines common stigmas associated with dementia, and the negative impacts these may have on people living with the disease.

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