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Western Australians urged to curb their chocolate cravings to raise money for people living with dementia

13 February 2018

Could you survive without chocolate for a whole month? Alzheimer’s WA is asking chocolate lovers everywhere to do just that, with their Chocolate Block Challenge.

The Challenge is to give up chocolate for the month of March… and Alzheimer’s WA has plenty of survival tips to help you along the way. For some, giving up chocolate will not be easy, which is why they’ve also included some ‘cheeky cheats’ that friends, family or colleagues can send to people participating in the challenge!

According to industry leader Roy Morgan, Australians are consuming more chocolate than ever before*. And with Easter less than seven weeks away, now is the perfect time to curb those calories!

Join Chocolate Block Challenge Ambassadors Tim Gossage, breakfast radio host and sports commentator; John Burgess, radio presenter and former Wheel of Fortune host; Jessica Bratich Johnson, handbag designer and former karate champion; Mark Gibson, Journalist and broadcaster; and Pippa McManus, fashion illustrator, for a month sans chocolate.

The Chocolate Block Challenge is something the whole family can participate in. All proceeds raised by the Challenge will go towards Alzheimer’s WA to help support Western Australians living with dementia as well as their families and carers.

The Chocolate Block Challenge commences on Thursday, 1 March 2018 and concludes on Saturday, 31 March 2018 – just in time for Easter Sunday!

Registrations are now open.

For more information or to sign up for the Chocolate Block Challenge, visit chocolateblock.com.au

*Source: www.roymorgan.com/findings/7211-more-australians-eatingchocolate-201704111412

For more information about Alzheimer’s WA and the services available please visit alzheimerswa.org.au or call 1300 66 77 88.

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Media contacts: Moira McKechnie, (08) 6271 1022 / 0433 567 224 / moira.mckechnie@alzheimerswa.org.au

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