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Chocoholics raise $40,000 for Alzheimer’s WA


Girl eating chocolate at the end of the Chocolate Block ChallengeThe annual Chocolate Block Challenge is over for another year and we are delighted to announce an incredible total of $40,000 was raised for Alzheimer’s WA.

155 individuals took up the challenge of going chocolate-free to raise funds for Alzheimer’s WA this year and we are in awe of their will-power, especially in the lead up to Easter. Only six cheats were purchased this year which leads us to believe our fundraisers have astonishing willpower!

Alzheimer’s WA was honoured to be supported by five celebrities; Tim Gossage, John Burgess, Jessica Bratich Johnson, Pippa McManus and Mark Gibson. Between them, our ambassadors raised more than $5,000 towards our fundraising total. More importantly, as ambassadors for Alzheimer’s WA they helped to increase awareness and reduce the stigma of dementia through sharing their involvement over the radio, in newspapers, and through social media posts.

We are extremely pleased to announce the highest fundraiser for the Chocolate Block Challenge was Perth local Matt Budge. Matt’s tremendous fundraising efforts lead to his family, friends and colleagues donating a total of $9,000 to Alzheimer’s WA. We are incredibly grateful for your support.

The winner of a jumbo jar of chocolates was Felicity Martin. Congratulations Felicity.

Money raised by the Chocolate Block Challenge will be used by Alzheimer’s WA to support and make a positive difference in the lives of people living with dementia in Western Australia.

If you would like to organise a fundraiser in support of Alzheimer’s WA please call us on 1300 66 77 88 or email us.

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